- Shanelle Robertsshanelle's bio
Smart Chic (pronounced sheek) Labs is a purpose-driven, holistically integrated design firm. We are intentional and relational. Smart Chic Labs wants to see, feel, and connect more — to discover the purpose of our clients’ brands. We like to talk to people face to face. We prefer to come to you. This discovery enables us to create truly magical outcomes for our clients.
Smart Chic Labs is the brainchild of Shanelle Roberts - an inventor, investor, and user experience designer turned entrepreneur and CEO who wants to design and build a company that will help her fulfill her purpose by helping women and girls reach their goals, bring their dreams to life, and have a blast along the way. Smart Chic Labs is one of the vehicles in the family of brands that Shanelle is creating that will facilitate the success of millions of women and girls around the world who are looking for practical solutions, inspiration, and instruction about how they can turn their dreams into reality.
Interested in learning more? Book a complimentary discovery session now.
Smart Chic Labs, and its parent company Smart Chic Group, heart is to help women and girls around the world take back an intense ownership of their lives in ways that allow them to succeed, fulfill their dreams, and teach the coming generations of women the lessons they learned from choosing the be a victor, not a victim.
We all go through adversity, trauma and challenges that we would prefer not to experience, but the content of our character is not measured on what we face, but how we choose to respond to it. Some learn to overcome their adversities and take tragedy and turn it into fuel to achieve their dreams. Others camp out in their adversities and use it as an excuse for why they can’t win in life. It’s someone else’s fault. Because they’ve been abused, neglected, abandoned, or wounded, they believe and act as if they deserve a pass from everyone else in life. You are not responsible for what happens to you. You are responsible for how you respond to what happens to you. Smart Chic Labs is here to help encourage, inspire, and equip women and girls to overcome their trauma, fears, and adversities so that they can design a life they love and succeed at.
“According to Ekaterina Walter at mediapost.com, women in the US are earning, spending, and influencing at greater levels than ever before. They account for $7 Trillion+ a year in business & personal spending, and are on target to control 2/3 of the consumer wealth by 2023.”
Women are gaining increasingly more influence and control over key matters and financial decisions for themselves and their families. Smart Chic Labs wants to help equip women and girls to bring their creative solutions into the marketplace so they can achieve their goals and bring their dreams to life. We want all women to be financially literate and educated so that they can make smart financial decisions that will empower them to make better decisions in all areas of their life. With women more likely to outlive their spouse, planning for their golden years and ensuring they have enough financial resources set aside to enjoy their life is vital.
Where women have been gaining influence and control is in the consumer wealth space, but they are lagging as entrepreneurs when seeking funding, even when women led companies have been shown to generate more revenue per investment dollar then their male counterparts. According to techcrunch.com, in 2018 women entrepreneurs only receive 2.2% of the investment dollars that VCs spend and 74% of venture capital firms have 0 female investors. These are just a couple of the reasons that Smart Chic Labs is choosing to focus on helping women succeed in life and business.
To take or take back an intense ownership of your personal or business’s brand, you must be able to describe who you are and how your company’s purpose adds value to your dream clients. Let Smart Chic Labs help you uncover your reason for existence in life and business so we can best advise you on how you can leverage that insight and clarify your value to your clients, employees, and partners. Doing so will propel you into a mindset that will inspire you to continue to design the life and business you love and will succeed at.
Not sure if purpose day is right for you?
Book a complimentary discovery session now with us to learn more about the value of knowing your purpose can offer you and your company.
of executives stated in the Harvard Business Review Business Case for Purpose that a strong sense of collective purpose drives employee satisfaction.
drop in employee turnover in groups most deeply connected to their companies giving and volunteering efforts according to the 2018 Benevity Engagement Study.
Read about why a purpose-driven brand matters to your business.
At Smart Chic Labs, we crafted a 7-step process we call a Brand Intensive designed to do just that. We designed it to help individuals and businesses identify their purpose so they can take back intense ownership of their brand, dramatically increase their identity capital, and clearly articulate their purpose, and translate it into value in the marketplace.
With Smart Chic Labs, you will:
◆ Find Your Unique Identity
◆ Clarify Your Dream
◆ Articulate Your Value
◆ Co-Create In A "Brandstorm"
◆ Assemble Your Brand Design Package
◆ Handcraft your Purpose-Driven Brand With Us
◆ Enjoy Your Shiny, New Brand Assets
...so you can reach the level of success your ambition and character allows while fully expressing your purpose.
Ready to discover how our brand intensive can help you achieve your goals?
ABOUT INTENSE OWNERSHIP UNIVERSITY - Affectionately known as IOU
Intense Ownership University is our educational platform that we launched to help everyone learn how to own every facet of their life. Our curriculum is brought to you by our CEO, Shanelle Roberts, as she leverages the 10 actions she's discovered to help her overcome trauma and abuse in order to heal and thrive.
The ten actions to intensely owning your life are:
◆ Identify What's Restricting You
◆ Clear the Crap
◆ Own Your Stuff
◆ Create Smart Boundaries
◆ Design a "Chic" Relationship Plan, and Intensely Stick to It
◆ Prioritize the Manifestation of Your Purpose
◆ Visualize A Life You Love
◆ Live Your Audacious Dream
◆ Partner Uncommonly Well
◆ Propel Your Legacy for 100+ Years
We offer online courses, weekly online live discussions, and individual coaching to help you take intense ownership of your life.
No problem. Smart Chic Labs is here to help solve all kinds of design and business challenges.
Our expertise includes:
◆ Branding Design
◆ Identity Design
◆ Vision Casting
◆ Product Strategy
◆ Product Design
◆ User Experience Design
◆ Native Mobile App Design
◆ Logo & Icon Illustration
◆ Print Design
◆ Design Systems
◆ User Interface Design
◆ Marketing Design
◆ Content Strategy
◆ Value Creation
Book a complimentary discovery session so we can to get to know each other and see if Smart Chic Labs is the right fit to help you solve your company’s design challenge.
After your discovery session, the next step in working with us is to book a Brandstorm Session where we discuss in detail the challenges you are facing and what the outcome is that you are hoping to accomplish.
You may have thought that the Brandstorm Session was only for creating or refreshing your company’s brand, but it is more than that. It is a vital step in our design process. This is meant to help you identify how to solve your design challenge, which ultimately impacts your brand and your company. Our Brandstorm Session(s) allow us to dive deeply into your challenges and understand them together. This enables us to both recommend and provide you with what will help you achieve the outcomes you are dreaming of.
After our Brandstorm Session, you will be provided with a design brief with our recommendations about what you should do going forward, regardless of who you choose to use to solve your design challenges. In addition, we will provide you with three options to choose from, if you decide to use Smart Chic Labs to solve your company’s design challenges.
Smart Chic Labs offers a variety of design education and training options to help your people and business better understand and leverage the power of purpose-driven design and branding in your company.
Our design and branding education options include:
◆ In Person Workshops
◆ Virtual Workshops
◆ Customized Workshops
◆ Executive Session
◆ Keynote Presentation
Starting in 2020, Smart Chic Labs will begin hosting a 60 minute lunch and learn series with 20 minutes of education, once or twice a month, designed to demonstrate the value to entrepreneurs, executives and business owners and their teams of knowing your individual purpose and how it can lead to creating a competitive advantage for your business.
FUTURE TOPICS MAY INCLUDE:
◆ “Intense ownership: how to own your dream”
◆ “The value of purpose-driven design”
◆ “Identity capital and the purpose-driven brand”
◆ “Distinguishing between Purpose vs. Mission vs. Vision. What's the difference and why it matters?”
◆ “How knowing your purpose drives your brand and can dramatically increase your identity, pragmatic and financial capital”
Smart Chic Labs is looking to hire authentically aligned team members who can help grow our sales and help us create extraordinary experiences that our clients love and who embody our core values.
SMART CHIC LABS CORE VALUES
◆ Inspirational Authenticity
◆ Passionate Humility
◆ Mutual Respect & Courtesy
◆ Honest Transparency
◆ Leadership is for Everyone
◆ Proactive Self-Starters
◆ Under Promise, Over Deliver
◆ Effective Communication
◆ Generous Positivity
◆ Joyous Gratitude
◆ Authentic Sincerity
◆ Peaceful Tranquility
Smart Chic Labs is looking for commission only sales consultants with an emphasis on lead generation to help us spread the word about our products and services we have available to our customers.
To learn more about this position, please email us at: email@example.com and include “Commission Only Sales Consultant” in your subject line, your resume, and the top three things you think make for a successful sales consultant.
Smart Chic Labs is looking for a photographer specializing in creative, fun headshots, product and service photos on a per project basis.
To learn more about this position, please email us at: firstname.lastname@example.org and include "Photographer” in your subject line, your resume, your portfolio, and links to your top three photos that you have created.
Smart Chic Labs is looking for a videographer specializing in building branding, product and service videos on a per project basis.
To learn more about this position, please email us at: email@example.com and include “Videographer” in your subject line, your resume, your portfolio including a list of your gear, and links to your top three videos that you have created. Please include how much time it took you to create each of your three favorite videos.
Smart Chic Labs is looking for a web designer specializing in building marketing Webflow websites on a per project basis.
To learn more about this position, please email us at: firstname.lastname@example.org and include “Web Designer (Webflow)” in your subject line, your resume, your portfolio, and links to at least 3 Webflow sites that you have created that are live online.