"You can't
outsource
your own
transformation."

Shanelle Roberts

WHO WE ARE

Smart Chic (pronounced sheek) Labs is a design-driven, transformation lab. Our purpose is to help female executives take intense ownership over their brand. We help them better understand and communicate their purpose, mission and vision to their customers, employees and ideal clients.  

We do this by focusing on one thing - brand transformation through intense ownership.

Interested in learning more? Book a complimentary discovery session now.

BOOK NOWshanelle's bio

Smart Chic Labs' heart is to help women and girls around the world take back an intense ownership of their lives in ways that allow them to succeed, fulfill their dreams, and teach the coming generations of women the lessons they learned from choosing the be a victor, not a victim.
 
We all go through adversity, trauma and challenges that we would prefer not to experience, but the content of our character is not measured on what we face, but how we choose to respond to it. Some learn to overcome their adversities and take tragedy and turn it into fuel to achieve their dreams. Others camp out in their adversities and use it as an excuse for why they can’t win in life.

It’s someone else’s fault.

Because they’ve been abused, neglected, abandoned, or wounded, they believe and act as if they deserve a pass from everyone else in life. You are not responsible for what happens to you. You are responsible for how you respond to what happens to you.   Smart Chic Labs is here to help encourage, inspire, and equip women and girls to overcome their trauma, fears, and adversities so that they can design a life they love and succeed at.    

“According to Ekaterina Walter at mediapost.com, women in the US are earning, spending, and influencing at greater levels than ever before. They account for $7 Trillion+ a year in business & personal spending, and are on target to control 2/3 of the consumer wealth by 2023.”

Women are gaining increasingly more influence and control over key matters and financial decisions for themselves and their families. Smart Chic Labs wants to help equip women and girls to bring their creative solutions into the marketplace so they can achieve their goals and bring their dreams to life.  We want all women to be financially literate and educated so that they can make smart financial decisions that will empower them to make better decisions in all areas of their life. With women more likely to outlive their spouse, planning for their golden years and ensuring they have enough financial resources set aside to enjoy their life is vital.

Where women have been gaining influence and control is in the consumer wealth space, but they are lagging as entrepreneurs when seeking funding, even when women led companies have been shown to generate more revenue per investment dollar then their male counterparts. According to techcrunch.com, in 2018 women entrepreneurs only receive 2.2% of the investment dollars that VCs spend and 74% of venture capital firms have 0 female investors. These are just a couple of the reasons that Smart Chic Labs is choosing to focus on helping women succeed in life and business.

% OF WOMEN FEEL MISUNDERSTOOD BY ADVERTISERS
91% feel misunderstood
WOMEN CONTROL
60% personal wealth, 51% private wealth, 50+% stock ownership
circular graph depicting the stats of wealth women control
PERCENTAGE OF WOMEN WHO OWN BUSINESSES
40% of businesses are women owned
Source: Forbes

Partial Client List

Enclosed are some of the companies we've delivered valuable solutions to.

ENJOY A DIP IN THE SWIM UP POOL AT SECRETS PUERTO LOS CABOS GOLF & SPA RESORT
ENJOY amazing 5 star cuisine at one of the four restaurants on the resort property
ENJOY SUNBATHING AND FUN IN THE POOL
A PERFECT VIEW OF SECRETS PUERTO LOS CABOS GOLF & SPA RESORT SPANISH STYLE ARCHITECTURE

How we help executive teams

WHO:

C-Suite Executive Teams

WHERE: 

Diamond graphicDiamond graphicDiamond graphicDiamond graphic

Secrets Puerto Los Cabos Golf & Spa Resort
Los Cabos, Mexico

HOW LONG: 

5, 6, or 7 days

LIMITED AVAILABILITY: 

Only a few Brandstorm Retreats remain for 2021

Brandstorm Retreat

Is your company not performing as strongly as you hoped it would?

Meet the Smart Chic Labs Brandstorm Retreat.

"What's a Brandstorm Retreat?" you ask.

A Brandstorm Retreat is where executive teams bond, strategize, and transform together to solve their business challenges.

This bespoke experience takes place in sunny Los Cabos, Mexico. Where beauty, luxury and fun come to play.

Book a discovery session now to see if our Brandstorm Retreat is right for you.

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WHY FOCUS ON WOMEN

CLIENT SERVICES

NOT SURE WHERE TO START?

START WITH FINDING YOUR IDENTITY WITH PURPOSE DAY.

To take or take back an intense ownership of your personal or business’s brand, you must be able to describe who you are and how your company’s purpose adds value to your dream clients.  Let Smart Chic Labs help you uncover your reason for existence in life and business so we can best advise you on how you can leverage that insight and clarify your value to your clients, employees, and partners. Doing so will propel you into a mindset that will inspire you to continue to design the life and business you love and will succeed at.  

BOOK YOUR PURPOSE DAY

Not sure if purpose day is right for you?

Book a complimentary discovery session now with us to learn more about the value of knowing your purpose can offer you and your company.

book now
89%

of executives stated in the Harvard Business Review Business Case for Purpose that a strong sense of collective purpose drives employee satisfaction.

57%

drop in employee turnover in groups most deeply connected to their companies giving and volunteering efforts according to the 2018 Benevity Engagement Study.

Read about why a purpose-driven brand matters to your business.

read article

you NEED A PURPOSE-DRIVEN BRAND TO HELP YOUR COMPANY ATTRACT YOUR DREAM CLIENTS AND SECURE AND/OR RETAIN TOP TALENT.

At Smart Chic Labs, we crafted a 7-step process we call a Brand Intensive designed to do just that.  We designed it to help individuals and businesses identify their purpose so they can take back intense ownership of their brand, dramatically increase their identity capital, and clearly articulate their purpose, and translate it into value in the marketplace.   

With Smart Chic Labs, you will:
◆ Find Your Unique Identity
◆ Clarify Your Dream
◆ Articulate Your Value
◆ Co-Create In A "Brandstorm"
◆ Assemble Your Brand Design Package
◆ Handcraft your Purpose-Driven Brand With Us
◆ Enjoy Your Shiny, New Brand Assets


...so you can reach the level of success your ambition and character allows while fully expressing your purpose.

Ready to discover how our brand intensive can help you achieve your goals?

BOOK NOW

INTENSE OWNERSHIP UNIVERSITY

CREATE A LIFE YOU LOVE, & LIVE IT

SMART CHIC LABS LAUNCHED THEIR ONLINE UNIVERSITY TO HELP EQUIP YOU TO TAKE BACK A VERY INTENSE OWNERSHIP OF YOUR LIFE
Circularity University Program graphic

ABOUT INTENSE OWNERSHIP UNIVERSITY - Affectionately known as IOU

Intense Ownership University is our educational platform that we launched to help everyone learn how to own every facet of their life. Our curriculum is brought to you by our CEO, Shanelle Roberts, as she leverages the 10 actions she's discovered to help her overcome trauma and abuse in order to heal and thrive.

The ten actions to intensely owning your life are:
◆ Identify What's Restricting You
◆ Clear the Crap
◆ Own Your Stuff
◆ Create Smart Boundaries
◆ Design a "Chic" Relationship Plan, and Intensely Stick to It
◆ Prioritize the Manifestation of Your Purpose
◆ Visualize A Life You Love
◆ Live Your Audacious Dream
◆ Partner Uncommonly Well
◆ Propel Your Legacy for 100+ Years

We offer online courses, weekly online live discussions, and individual coaching to help you take intense ownership of your life.

shop iou

INTEGRATED DESIGN SERVICES

ALREADY HAVE A BRAND YOU LOVE...

No problem. Smart Chic Labs is here to help solve all kinds of design and business challenges.

Our expertise includes:

◆ Branding Design
◆ Identity Design
◆ Vision Casting
◆ Product Strategy
◆ Product Design
◆ User Experience Design
◆ Native Mobile App Design

◆ Logo & Icon Illustration
◆ Print Design
◆ Design Systems
◆ User Interface Design
◆ Marketing Design
◆ Content Strategy
◆ Value Creation

Book a complimentary discovery session so we can to get to know each other and see if Smart Chic Labs is the right fit to help you solve your company’s design challenge.

book now
brandstorm graphic - brain + lightbulb

...BRANDSTORM YOUR DESIGN CHALLENGE WITH US

After your discovery session, the next step in working with us is to book a Brandstorm Session where we discuss in detail the challenges you are facing and what the outcome is that you are hoping to accomplish.

You may have thought that the Brandstorm Session was only for creating or refreshing your company’s brand, but it is more than that. It is a vital step in our design process. This is meant to help you identify how to solve your design challenge, which ultimately impacts your brand and your company.  Our Brandstorm Session(s) allow us to dive deeply into your challenges and understand them together. This enables us to both recommend and provide you with what will help you achieve the outcomes you are dreaming of.

After our Brandstorm Session, you will be provided with a design brief with our recommendations about what you should do going forward, regardless of who you choose to use to solve your design challenges. In addition, we will provide you with three options to choose from, if you decide to use Smart Chic Labs to solve your company’s design challenges.

BOOK YOUR BRANDSTORM

DESIGN EDUCATION

TRAINING & WORKSHOPS


Smart Chic Labs offers a variety of design education and training options to help your people and business better understand and leverage the power of purpose-driven design and branding in your company.  

Our design and branding education options include:
In Person Workshops
Virtual Workshops
Customized Workshops
Executive Session
Keynote Presentation 

book now
design education graphic
events graphic

EVENTS

LUNCH & LEARN

Starting in 2020, Smart Chic Labs will begin hosting a 60 minute lunch and learn series with 20 minutes of education, once or twice a month, designed to demonstrate the value to entrepreneurs, executives and business owners and their teams of knowing your individual purpose and how it can lead to creating a competitive advantage for your business.

FUTURE TOPICS MAY INCLUDE:
“Intense ownership: how to own your dream”
“The value of purpose-driven design”
“Identity capital and the purpose-driven brand”
“Distinguishing between Purpose vs. Mission vs. Vision. What's the difference and why it matters?”
“How knowing your purpose drives your brand and can dramatically increase your identity, pragmatic and financial capital”

Smart Chic Labs is looking to hire authentically aligned team members who can help grow our sales and help us create extraordinary experiences that our clients love and who embody our core values.

SMART CHIC LABS CORE VALUES

CHARACTER VALUES
Inspirational Authenticity
◆ Passionate Humility
◆ Mutual Respect & Courtesy
◆ Honest Transparency



PERFORMANCE VALUES
◆ Leadership is for Everyone
◆ Proactive Self-Starters
◆ Under Promise, Over Deliver
◆ Effective Communication




MOOD VALUES
◆ Generous Positivity
◆ Joyous Gratitude
◆ Authentic Sincerity
◆ Peaceful Tranquility



Business Sales Consultant

Smart Chic Labs is looking for commission-only luxury sales consultants who can sell our Brandstorm retreats to executives.

To learn more about this position, please email us at: jobs@smartchiclabs.com and include “Commission Only Sales Consultant” in your subject line, your resume, and the top three things you think make for a successful sales consultant.

Contact Us

CONTACT

Address

2407 S. Congress Avenue
Suite E-533
Austin, TX 78704

Phone

(425) 429-CHIC (2442)

Email

inquiries@smartchiclabs.com

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Private executive coaching membership

What female leader doesn't want to find winning solutions to help them take intense ownership over the challenges they are facing?

To do that, you must work with people are in alignment with your core values and are willing to put in the work in order to win. As a former college athlete, our CEO Shanelle Roberts, knows that it's not just hard work and determination that brings you success. It's includes being in the right relationships and finding the right solutions to the challenges you face.

We are results driven. Our success is measured by how successful you are at transforming each and every facet of your life and reaching those big, fat, juicy goals. Just like our CEO, whose helped generate more than $80 million in revenue and value adds for her customers by leveraging her design expertise, Smart Chic Labs is committed to bring the power of value creation, personal and business transformation to our clients.

In order to achieve sustainable business transformation, executives must continue to personally transform as well. That is why we offer private executive coaching for women executives. We want to empower you to continue to positively transform so you can live a life filled with meaning as you lead your company to the level of your authentic ambition.

Why women executives

% OF WOMEN FEEL MISUNDERSTOOD BY ADVERTISERS
% OF BUSINESSES ARE WOMEN-OWNED
Source: Forbes

RAVE REVIEW

"I came to Shanelle when I need sound, unbiased advice.  She thinks before she speaks. She is careful with her word choices because she understands the weight they carry. She listens well. I can count on her to tell me truth."
- Christian KOLMODIN

With a Smart Chic Labs private executive coaching membership, we guide female executives using proven Neuro Linguistic Programming techniques that help them change their behavior and achieve their desired outcomes.

By changing your behavior, you positively affect your ability to solve the issues you are facing in life and business.

How we can help

We will guide you through activities and techniques that are specifically designed to bring you the positive results you are looking for.

  • Build and maintain healthy relationships
  • Career management
  • Design a relationship plan that works for you
  • Establishing and enforcing healthy boundaries
  • Goal setting
  • Letting go of negative emotions
  • Managing stress
  • Practicing forgiveness

We only have a few spots remaining for private executive coaching memberships in 2021, so don't wait to book your free discovery session.

Book a free 30-minute discovery session now to see if our private executive coaching membership is right for you.

BOOK NOW

Empower your people

Transformational Learning tools and techniques designed to help your people create and maintain healthy relationships in life and business

Are your relationships on your team and throughout your company healthy?

Imagine having tools and techniques to help yourself and your team perform at their peak performance. To be able to offer your team the support they need so they can deliver the outcomes you and your team desire.

Book a discovery session now to see if one of our workshops is right for you and your team.

BOOK NOW

RAVE REVIEW

"When I feel I should talk to someone be it regarding my family, work or anything else about me. I have never hesitated to talk to Shanelle about it. I know I will be directed to a solution or at least be calmed down by talking with her. She has a quality of staying calm and being a good listener that distinguishes her from others. Her selfless attitude of helping others is something very rare to find."
- AKANKSHA BANSAL
e-learning, Workshop & Masterclass topics
  • Boundaries & Work:How to empower your people to perform
  • Career Development: Discover your unique genius
  • Loss of Productivity: How to identify what's restricting you in the workplace
  • Relationship Management: The art of forgiveness in the workplace
  • Relationship Management: Create a relationship plan that works
  • Persuasive Communication: How to communicate your competitive advantage to your ideal customers
Learn more

WHAT: 

Creatively problem solve in luxury accomodations

Transform your brand

STRATEGy sessions that focuses on leveraging proven psychological techniques that amp up your Emotion-based marketing tactics to increase your brand's online presence

WHO: 

C-Suite Executive Teams and/or Communications Directors

WHERE: 

In Person or Online via Zoom

HOW LONG: 

2, 4 or 8-hour strategy sessions are available

Does it feel like your brand's message is getting lost in the online noise?

Imagine, instead of spraying and praying that your message may get heard by your ideal clients, you leverage proven methods of persuasion that emotionally connect with your ideal clients and increase the quality of the customers you attract. As a result, you begin converting a larger percentage of those connections into loyal, paying customers who love your product or service. Over time, you create a deep brand loyalty that rivals Apple or Disney and inspires other ideal clients to become your customers.

RAVING FAN

"Shanelle has performed at a Yankees baseball level for us...with a constant flow of very high performance. She shows top level of professionalism in all aspects of getting things done, and has an enviable can-do attitude in all kinds of diversity. She's a find.
- Greg Elofson

Book a free 30-minute discovery session now to see if one of our strategy sessions is right for you.

BOOK NOW

Contact

Have questions?
You can call, email, or send us a message to us.

Shanelle Roberts author photo.
Email: inquiries@smartchiclabs.com
Phone: (425) 429-2442 (CHIC)
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